LUMEN
Full-stack growth partner for DTC brands

Brands, brought
to light.

Media buying, brand creation, and marketing — under one roof, run by operators. We take a limited number of brands per quarter and build the whole growth machine.

MetaTikTokGoogleYouTubeCreative StrategyUGC PipelinesCROLifecycle & RetentionBrand IdentityOffer ArchitectureAttributionLanding PagesMetaTikTokGoogleYouTubeCreative StrategyUGC PipelinesCROLifecycle & RetentionBrand IdentityOffer ArchitectureAttributionLanding Pages
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Blended ROAS across managed accounts

$0M+

Media spend managed

0

Days, on average, to scale

0

Brands brought to light

Directional figures across managed accounts · client identities confidential

What we do

Three disciplines. One machine.

01

Media Buying

Paid acquisition run like a trading desk — creative-led, data-ruthless. We build the account structure, feed it a constant supply of tested creative, and scale what the numbers say to scale.

Meta & TikTokGoogle & YouTubeCreative testingAttribution

Most agencies buy media. We build the creative engine that makes media buyable.

02

Brand Creation

Identity, positioning, and offer architecture built for conversion from day one. Not brand for the awards circuit — brand that lowers CAC because people recognize you and want you.

PositioningIdentity systemsOffer designPackaging & PDP

Brand isn't decoration on top of performance. It's the reason performance compounds.

03

Marketing

The full-funnel layer: lifecycle, retention, CRO, and content systems that turn first purchases into repeat revenue. Acquisition gets you the customer — this keeps them.

Email & SMSCROContent systemsRetention

We're measured on contribution margin, not opens and clicks.

Selected work

Results, illuminated.

We take a limited number of brands per quarter — and go all in on each one.

Selectivity is the strategy. Depth beats volume, and our economics only work when yours do.

Apply to work with us Now reviewing Q3 applications