Apparel. 2026.
Western, worn in.
Scope
- Brand identity
- Campaign photography
- Content
- Paid social
- Ecommerce
Cowboy Law makes clothes for people who grew up with the West and live somewhere else now. Heavy fleece, washed denim, a corduroy cap with a horse stitched on it. The brand needed to feel worn in on day one.
We built the identity and the campaign world together: studio light, muted colour, no styling tricks, the product photographed the way it is actually worn. Content and paid social run from the same library, so the ads look like the brand and the brand looks like the ads.
