Research peptides. 2026.
The insight was trust. The response was a community.
Scope
- Brand strategy
- Identity
- Packaging system
- Product photography
- Website
- Private research community
- Acquisition and retention
Result
$50kto$300k
Monthly revenue, before the rebuild and six months later. Figures supplied by LUMEN's founder.
Sunday's audience wanted a credible place to ask questions. In a crowded category, buyers wanted someone they could trust before they wanted a product.
We rebuilt the brand around that need: a calm, editorial identity, a packaging system where each compound has a colour and a place, and photography that treats a vial like an object worth keeping.
Then we built the thing the audience was actually asking for: a private research community led by experienced researchers, inside the brand. Acquisition and retention followed the community, not the other way round.
