Pulse
Pulse is the room your engagement runs in. Not a report at the end of the month, and never a dashboard nobody reads. Every number, every test, every decision and every file, live for you from day one, on any device.
- KeptFounder-voice hook, now 62% of prospecting creative.
- KeptBundle as default offer. Watching return rate.
- KilledLookalike prospecting. Budget moved to broad.
- NextT-121: does a lower first-order threshold lift second purchase?
Studio-lit product demo. Retired across all placements.
Outperformed by founder-voice on every cold audience for six consecutive weeks. Announced 14 Sep.
Illustrative engagement. In Pulse, every figure is your own.
Why it exists
Agencies learned to manage perception because they could. The numbers lived on their side of the glass. We removed the glass. If a decision can't survive being seen, it shouldn't be made with your money.
A 40-page monthly deck.
Pulse, live, and Lights On every week.
The agency protects the account from the client.
You see everything we see.
"Trust us, we've done this for years."
"Here's the test. Here's what it said. Here's what we did."
Kill nothing, defend everything.
The Kill, monthly, announced.
Certainty.
Sight.
What you see
Live numbers
Spend, revenue, contribution margin and new customers, by channel, updated as the day moves. The number we are measured on is the one you see first.
The Test Log
Every test in one shape: hypothesis before, result after, decision always. Kept, killed or running. Nothing scales on opinion.
Decisions, with reasons
Each change to budget, creative, offer or channel is logged with the evidence it came from. You never have to ask why.
Lights On
The weekly record. What changed and what follows, numbers first, written the same day the desk meets.
The Kill
Once a month something is retired on evidence. Announced and dated. You see what stopped working before it costs you.
Files you own
Identity, packaging, photography, creative, copy. Final and in progress, in one place, exportable at any time.
Lower first-order threshold lifts second purchase within 30 days.
Anywhere
Your Pulse is live the day the engagement starts, not after the first report. It reads on a phone at two in the morning as clearly as on a monitor at nine. If a question wakes you, the answer is already there.
The rhythm
Every day
Tests run. Numbers update. Decisions are logged as they are made, with the evidence beside them.
Thursday
Lights On. The desk meets, numbers before narrative. The week's record is written into Pulse the same day.
Monthly
The Kill. Something is retired on data and announced with its reasons. Nothing is quietly kept alive.
Always
The Desk writes to you in plain language: what we are watching, what we expect, what we got wrong.