Studio
LUMEN is a studio of twenty-plus specialists across brand, design, web, creative and media, run as one desk. We take a limited number of businesses per quarter and go all the way in on each one.
Desire has a context
Study the life around the purchase.
Trust needs substance
Make the reasons to believe tangible.
The experience must hold
Keep the promise beyond the first sale.
How we start
The customer's world
Who they are when they are not buying. What the purchase sits inside. What they would have to believe first.
The brand's expression
Identity, voice, offer and product experience, built so the reasons to believe are visible before anyone reads a word.
The path to growth
Acquisition and retention as one system, with every decision recorded, tested, and kept or killed on evidence.
Inside your engagement
The old model protects the account from the client. Pulse does the opposite. Every test, every decision, every file, live for you from day one. It is not a report. It is the room.
Test everything. Opinions aren't validated; data is.
Founder-voice hook outperforms product demo on cold traffic.
Thumb-stop +41%. CPA down 18%.
Thumb-stop +41%. CPA down 18%.
KeptA bundle offer lifts order value without hurting conversion.
AOV +22%. Conversion within 1%.
AOV +22%. Conversion within 1%.
KeptLookalike audiences still beat broad at this spend.
Broad won on CPA by 14%.
Broad won on CPA by 14%.
KilledHow an engagement runs
The Test Log
ContinuousA question is where the work starts. Every test records what we expect, how we will measure it, and what we decided. Nothing scales on opinion.
Lights On
WeeklyWhat changed and what follows. Numbers first, then the narrative. You are in the room, not receiving a deck about it.
The Kill
MonthlySomething is retired on evidence: an ad, a channel, an offer, a belief. Announced and dated.
The straight answer
Three business daysEvery conversation gets a real answer, including a no with the two or three things we saw.
Start a project
We choose who we work with, and we choose carefully, because the way we work does not stretch to everyone. If you are building something people should want, and you would rather see what is true than be told it is fine, we would like to hear from you.