Pet supplements. 2026.
The treat that works as hard as they play.
Scope
- Naming and identity
- Packaging
- Illustration system
- Website
- Launch
Peptide-powered soft chews for dogs, in a category where every pouch looks like a vitamin bottle. Pawtydes had to be the one a person smiles at in the aisle and trusts on the label.
Two flavours of energy on one system: saturated orange and green pouches, a hand-drawn dog who is always mid-play, and a claim structure that puts the benefit, the count and the science in the same glance. Website and launch followed the packaging, not the other way round.
